Download ~ Mini Law School " by Elizabeth M.A. Grasby ~ Book PDF Kindle ePub Free

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eBook details

• Title: Mini Law School
• Author : Elizabeth M.A. Grasby
• Release Date : January 12, 2006
• Genre: Marketing & Sales,Books,Business & Personal Finance,
• Pages : * pages
• Size : 1605 KB

Description

The co-founder of a continuing education lecture series needs to develop and implement a marketing communication strategy to meet target enrolment while constrained by limited promotional funds. The case focuses on the development of a marketing communication strategy in a non-profit environment and emphasizes the importance of target market definition. It introduces issues surrounding the use of e-commerce and websites to support a marketing plan.

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